Justin Brady
GTM, PR, Comms
👋 I’m Justin
I build GTM foundations for novel and iconic brands
Insights
Focused articles to build your GTM strategy, reach larger audiences, and create make measurable impact.
Podcast
Hear exclusive takeaways from the world’s best communicators like the founder of Starbucks and YouTubers with 1M+ subs.
Trust Channels
Read my guide on how to use trust channels to build a superior GTM strategy and scale genuine relationships quickly.
Popular Interviews
Adi Ignatius EIC, Harvard Biz Review
Ignatius discusses manufacturers pulling back from China and how ESG and DEI became PR tools.
Kara Goldin Founder, Hint
With savant-like recall, Goldin recounts exactly how she build Hint and how she shaped the message.
Andrew Zimmern Celebrity Chef
Zimmern discusses his interviewing methodology and why brands are so scared of story!
Howard Schultz Founder, Starbucks
Schultz discusses fighting for his staff, saying no to strong voices, and his vision for a better USA.
Insights
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When negative press happens
Last month, two founders approached me after being attacked by two different publications—both disgusting fabrications. Yes, hit pieces are real and they can happen to you. But you have a lot more control than you think. First, bear in mind journalists aren’t out to get you. When I prep founders for interviews, I tell them…
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I cheated Apple Podcast’s top 200
As Apple celebrates 20 years of podcasting and TIME Magazine‘s 100 “best podcasts of all time” list releases, podcasters are having their moment, but how much of it is real? I ask this question, because I cheated Apple’s top 200 business list. Most people would assume the Apple Podcast “top” lists earned their way into…
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Can PR people fail to deliver press wins?
Can PR people fail to deliver press wins? Yes. As a founder, you should know PR is no different than many startup-related tasks and project. Risk is involved. PR is about scaling relationships, that’s not easy. Sometimes your message doesn’t resonate no matter how carefully it’s crafted. Press wins (also called earned media) aren’t’ a…
References
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I worked with Justin on projects that are extremely important to me. If you are inventive and need your vision or product amplified, ask Justin for help.
Paul Allen »
Founder, Soar.com & Ancestry.com
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Justin launched a podcast and critical media asset for us. In doing so, he was able to amplify our story and build relationships with new audiences at scale.
Mike Berland »
Founder, Decode_M & Political advisor
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We are thankful to have had the opportunity to partner with Justin. His contributions not only made the first season possible but also elevated our platform and mission.
Tina Beaty »
CMO of SHRM