Justin Brady
GTM, PR, Comms
👋 I’m Justin
I build GTM foundations for novel and iconic brands
Insights
Focused articles to build your GTM strategy, reach larger audiences, and create make measurable impact.
Podcast
Hear exclusive takeaways from the world’s best communicators like the founder of Starbucks and YouTubers with 1M+ subs.
Trust Channels
Read my guide on how to use trust channels to build a superior GTM strategy and scale genuine relationships quickly.
Popular Interviews
Adi Ignatius EIC, Harvard Biz Review
Ignatius discusses manufacturers pulling back from China and how ESG and DEI became PR tools.
Kara Goldin Founder, Hint
With savant-like recall, Goldin recounts exactly how she build Hint and how she shaped the message.
Andrew Zimmern Celebrity Chef
Zimmern discusses his interviewing methodology and why brands are so scared of story!
Howard Schultz Founder, Starbucks
Schultz discusses fighting for his staff, saying no to strong voices, and his vision for a better USA.
Insights
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Are there any PR companies that guarantee results?
No one wants to pay $5,000 to $10,000 (or more) a month for zero results. And yet, this is the dilemma founders face when hiring a PR company to get them earned media. The uncertainty sucks, so are there any PR companies that guarantee results? Maybe this will surprise you, but as a PR guy,…
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Journalists are disorganized. Use it as your advantage.
As a founder, getting the attention of a journalist isn’t the easiest thing. But if you understand their process, or lack therefore, it’s not as difficult as you might think. It’s important to know, journalists are disorganized. That’s your advantage. I understand this might ruffle a few feathers, but I work for founders, not journalists.…
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Before building an online following, ask this big question.
Have you asked why you’re building an online following? Growing a community through content on social media is valuable, but do you know how to track results or ROI? A simple hack, is to focus on which “R” you want to prioritize: reach or relationships? The likely reason building an online audience through social media,…
References
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I worked with Justin on projects that are extremely important to me. If you are inventive and need your vision or product amplified, ask Justin for help.
Paul Allen »
Founder, Soar.com & Ancestry.com
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Justin launched a podcast and critical media asset for us. In doing so, he was able to amplify our story and build relationships with new audiences at scale.
Mike Berland »
Founder, Decode_M & Political advisor
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We are thankful to have had the opportunity to partner with Justin. His contributions not only made the first season possible but also elevated our platform and mission.
Tina Beaty »
CMO of SHRM