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How To Win At Corporate Storytelling
“How do I tell my company story?” you may have asked yourself. That’s the question a dude on LinkedIn asked. We’re told our brand needs to be better at “storytelling” but the idea is quite abstract, and repeated without much thoughts. But what does it mean, how do you do it, and what does it…
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Instantly become a better listener in 2 minutes.
Being a poor listener is not an indication of your care for others, but it can certainly affect collaboration and relationships. Of caring individuals, I believe a major listening hang-up is their desire to help too quickly. It’s for this reason I developed a simple method for you to become a better listener and boost…
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These scenarios show AI and Automation will boost small business
I originally wrote this piece for Quartz on November 21st, 2019. View the original here. The warnings of a dire future driven by artificial intelligence and automation have intensified, especially in election season, but several clues point me to a different conclusion. One of more jobs and hope. For my interviews with Andrew Yang and…
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Content Obfuscation: Negative Online Content Need Not Be Removed
Content obfuscation is the new way to hide unwanted negative online content. With a camera phone around every corner, and audio recording devices in every pocket your past will cling to you like polyester on a dry day. It sounds scary for those who have something to hide, but the future of image management is…
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Interview with 2020 Presidential Candidate Marianne Williamson
2020 Presidential Candidate, Marianne Williamsonjoined me in studio to discuss her run for President. Before throwing her hat into the race, 2020 Presidential Candidate Marianne Williamson was already a household name as a New York Times best-selling author. Over the years she has created an impressive brand allowing her to make waves in the Presedential…
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How To Start A Podcast
Because I’ve done well in the podcasting space, I’m asked frequently by listeners and clients how to start a podcast. With all the sophisticated easy-to-use web tools surrounding us today, you may think there’s a single platform that does it all, but it’s a bit more complicated than you might think. Quick Background First, let…
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Andrew Yang in studio to discuss UBI, VAT, AI & Automation
After months of waiting, more emails than I can count, and tons of listener emails: we got him. My in-studio interview with Andrew Yang. While in Iowa he stopped by the studio to discuss UBI, VAT, AI, and Automation. Andrew Yang is one of the most fascinating people to run for the White House in…
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Want A Journalist’s Attention? Be Vulnerable
I have a unique position with a foot in emerging tech PR communications but also the freelance side of writing. I pitch ideas for clients but have also written for The Washington Post, Quartz and others and I can say with certainty: how to get a journalist’s attention is about being vulnerable, honest and respectful. …
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My New Piece in Quartz: Gen Z Doesn’t Believe In Job Security
Just last week I published a piece on the corporate lessons Generation Z has learned watching us, baby boomers, Gen X, and Gen Y, also referred to as millennials. I agree with Jessica Kriegel and David Allison, that Generations aren’t all that different in their core, but they do differ in lessons learned through technology…
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Busch Beer’s 350k Donation To Iowa Kids Hospital Yields Iowa Hatred
2/19/2020 Update: Five months after the ordeal started, Busch still has yet to donate the committed amount according to The Gazette. Two roads diverged in a Hawkeye-yellow wood, and Busch Beer will be sorry they traveled the wrong one. It’s a monumental communications blunder destined to go down in PR history. Days after dubbing local…
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Interview with Presidential Candidate Tom Steyer
Known all across the USA for his “Need To Impeach” efforts to ouster President Trump, 2020 Presidential candidate Tom Steyer joined me in the studio to discuss his political identity beyond his disapproval for the President. Due to his history in hedge funds, growing Farallon Capital from $9 million in 1986 to $36 billion in…
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IDx Can Diagnose Eye Problems Better Than Physicians
IDx in Coralville, Iowa has made a major breakthrough in artificial intelligence technology with a system that can detect conditions like diabetic retinopathy at a better rate than even a trained physician. This will allow greater access to diabetics that suffer from treatable eye conditions and provides a great perspective on the future of AI…
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John Delaney Interview on The Justin Brady Show
During Congressman John Delaney’s 2020 Presidential run, he became known for his direct answers shaping the public discussion. He joined me in studio, and our discussion ranges from new fast-track laws for innovators in healthcare, why he forgiving everyone’s college debt isn’t feasable, and why real concrete ideas are so scary to the Democrat party.…
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Letters To Elon.
We introduced a new segment on The Justin Brady Show on Saturday, called “Letters To Elon.” Every week, I’ll write a new letter to Elon Musk about how impressed and proud I am of his accomplishments and I’ll post them all to this page along with the audio segments. I’m a huge Elon Musk, Tesla…
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3 Skills To Make You A Better Web Communicator
While just about anyone can nitpick the details, there are three major factors that I use to make my clients better web communicators and boost the chance of people finding their web pages, products and services. How to appear on search engines is as simple as mastering these three. They are: structure, fresh ideas, and…
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Just Call Me A Conservative Leftist Hack
If you face anger from both sides — welcome to the lonely political center and the subject of my newest article for The Des Moines Register. I never imagined starting in radio, and I also never imagined having my own radio show The Justin Brady Show on a major radio station like the 50,000 watt…
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Didn’t Get The Job? Your Personality Might Be To Blame.
Didn’t get that job after what you deemed a great interview? In the ever-changing minefield of hiring practices, it turns out your personality might be to blame. In fact, being your true self is one of the biggest interview mistakes candidates make. Great communications aren’t limited to corporate PR efforts, they are a factor every…
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Relationships With Journalists Aren’t A PR Advantage
Many believe the strength of a PR company is measured by their many “strong relationships with journalists.” For the most part, these relationships are not genuine, but in the cases, the PR company is telling the truth, a relationship is never a guarantee of coverage—it might actually work against you. Relationships With Journalists Might Not…
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John Hickenlooper Interview with Justin Brady
As Governor John Hickenlooper came near my Iowa studio it was the perfect excuse to get some air time with him. We discussed breaking up big companies, socialism, and even abortion among other things. This interview is a great example of two people with different opinions holding their ground, but mutually respecting each other. Great…
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Demographics Don’t Decode Groups. Valuegraphics Do.
How much marketing strategy, leadership methodology, and human capital strategy is based on demographic data? Most? All? It’s quite common to hear how millennials have different character traits than Gen X, or how age determines how we think, but it’s so very wrong explains David Allison. Understanding groups is best achieved through the lens of…
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How Does The National Guard Prepare For Flooding?
How does the Iowa National Guard prepare for flooding and other natural disasters? Also, do they report to Iowa Governor Kim Reynolds, The President? Both? I ask Iowa National Guard, Major Randall Stanford. We also discuss how the employment logistics of those in the Iowa National Guard and how they are called up so quickly.…
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Congressman David Young Discusses Political Animosity
I don’t care what party you claim if you’re an independent or even a fake independent, thinking the label grants you objective status. Political animosity and character assassination just to score political points is inappropriate. I ask Former Congressman David Young, who is running for his old seat in Congress what has happened to…
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Des Moines’ Iconic Flag Making A Comeback
If you’ve noticed the classic Des Moines flag appearing in yards, on cars, lapel pins, winter hats, and everywhere else, it’s not your imagination, Iowa couple Mason and Emily Kessinger are bringing back this iconic city flag in full force. There will even be a special event at Confluence Brewery on June 14th, flag…
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What’s up with know-it-all leaders?
Did I hear that right? The President of a company making a big play for nationwide retail actually told a potential executive “we don’t really need you — hiring you into our team will simply speed things up for us.” I often hear of know-it-all leaders and CEOs who say or believe things like this,…
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Entry Level Job Requires Experience? No problem.
It’s the biggest question when a college student graduates — how do I get a job? Little do they know they are about to experience one of the frustrating catch-22 experience in their life: An entry-level job that requires experience. Some entry-level jobs require far more experience than should be necessary too. Amanda Augustine with…
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Why Social Badges Determine Your Worth
It really shouldn’t, but to the overwhelming majority, your school determines your worth. Harvard? Princeton? Yale? Any other Ivy League Schools? The thinking is you’re a genius. Western Nevada College, however? You’re average. But where does this value actually come from and will this thinking change? One need look no further to understand the death-grip…
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Avoiding Remote Worker Pitfalls
Allowing employees to work remotely can be a huge benefit to their personal lives and is an active way to demonstrate trust and show you value their contribution. However, person-to-person collaboration is still very much a vital part of business as well. How do we balance collaboration and remote work, and should we allow employees…
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Did A Person See Your Resume? Maybe Not.
Simply getting an interview can be remarkably difficult, even if you’re a clear fit for the job. After numerous applications and time wasted, you’ve likely asked yourself “why can’t I get an interview?” Unexpectedly, it may be because your resume wasn’t even seen by a person at all, but simply scanned and dumped by a…
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The Case For Paper Note-Taking
In this electronic age, paper note-taking for meetings and classes reigns supreme and Texas schools have taken a major step by making cursive writing mandatory for 2nd-grade students going into 3rd grade. Dr. W.R. (Bill) Klemm, Senior Professor of Neuroscience at Texas A&M University explains why this fine motor skill is good for not just children but…
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Why Great Candidates Struggle To Get Hired
Very few creative thinkers want to be a cog, yet that’s precisely the person leaders at companies want to hire. They are looking for you to “fit” their organization without thinking for one second perhaps they should change aspects of their business to fit you. While company leaders complain about the talent shortage, great candidates struggle to get…
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Pause Your Career Without Ending It!
It might be one of the bigger myths career-minded millennials have bought in to. If you pause your career, your success will suffer, and you can’t re-enter the workforce. That couldn’t be further from the truth. And speaking of women specifically, well over two-thirds of highly successful women have taken a career downshift, but you’d…
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This Method Makes Better Leaders With A Live Orchestra
More effective leadership training is always a top priority and one New York City-based symphony conductor has stumbled upon a very unusual, but superior, method to push people to greatness. The Music Paradigm, accidentally designed by Maestro Roger Nierenberg not only cuts through bias but conditions participants to internalize the lessons they learn rather than consciously…
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Dave Didn’t Match The Job Description He Wrote About Himself
HR is broken, and no one knows better than Dave (fake name). He got the rare opportunity to write a job description for the very position he was applying for. Instead of being an obvious shoo-in for an interview, however, the human resources folks decided he wasn’t a good fit. I know this sounds confusing…
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How To Get Teams To Accomplish Goals
When the whiteboard is full of ideas and post-it notes become a structural element of your meeting room, leaders routinely struggle with how to get teams to accomplish goals. It’s not for a lack of desire however, it’s because many leaders lack the framework. There’s a really simple framework, and once you as a leader…
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Five Trends In the 2019 SuperBowl Ads
It’s here. An American Holiday where family and friends come together, break bread and watch ads. Oh, and there’s something about football too. Instead of analysis on the game, however, I asked an ad expert to break down what really matters, SuperBowls Ads. Enter, David Baldwin. David Baldwin is one of the most awarded…
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Why prospects stop returning calls
Have you ever asked why prospects stop returning calls? Elay Cohen, CEO of SalesHood and former SVP at SalesForce has some perspective. Cohen is focused on how to modernize sales processes, and he understands specific reasons why prospects stop returning calls. His mission is quite simple, increase and grow revenue through your sales team. But what…
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Edmunds.com Editor in Chief Talks about the auto show
Alistair Weaver is the Editor in Chief of Edmunds.com a former journalist, author, and car enthusiast. He has been with Edmunds.com for over a decade and he leads a team of forty content producers and writers that keep Edmunds.com fresh, and engage their car community. Weaver joined me to give me a brief preview and…
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Are Facebook and Google Censoring?
You’ve seen the videos of Congress People criticizing Google and Facebook executives and you’ve seen those executives make their best attempt to answer questions on how their networks filter and share information, specifically do Facebook and Google censor people? Their answers aren’t exactly transparent, but the reason for that might not be as sinister as…
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Why Did Online Mattress Companies Explode?
Online mattress companies have disrupted the industry cutting into the big guys. It’s a trend that was at least partially responsible for Mattress Firm filing for Chapter 11 Bankruptcy, and it isn’t going away. But have you ever asked: “why now?” Why did so many online mattress companies suddenly pop up at the same time?…
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Interview with Nate Quigley, CEO of Chatbooks
I had the opportunity to interview a fascinating person that has created an amazing concept, especially for the new year. It’s called Chatbooks, and put simply it’s a custom photo book that’s automatically mailed to you every month. Nate Quigley, the CEO, and co-founder of Chatbooks was kind enough to explain how the whole thing started. Where…
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Ghosting Employers? Now You’re Part of the Problem.
With unemployment rates sinking to record lows, ghosting employers is the hot new thing to do. There certainly is a satisfying feeling of justice that comes with this phenomenon. Those who do it however, are foolishly becoming the very problem they are standing against. If you’re not familiar, “ghosting” is when someone in any kind…
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Disruptors Only Disrupt Bad Business
As companies continue to fall victim to giant online retailers like Amazon, Zappos and other entities, let me caution you: Amazon isn’t killing them. When it comes time to point fingers, the only one to blame is the leadership of the company being disrupted. Filling in for a regular radio host on WHO Radio in spring of…
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There are no creative jobs or industries
Despite numerous surveys and even the tax code providing the option “creative” when they ask participants to define their industry, this ostensibly innocuous categorization perpetuates an incorrect stereotype. The very idea that someone has a creative job or works in a creative industry is not only wrong but destructive. Think for a moment what skills…
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Don’t Be A Failure Hypocrite
If you’re at least a little interested in human creativity and the invention process, you’ve heard it a thousand times: Fail fast to learn faster, failure is necessary to innovate, we must fail to succeed, blah blah blah. The truth is, the large majority of us suffer from failure hypocrisy. Let me show you what…
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Innovative Office Space Is A Waste of Time
Picture yourself visiting the hottest start-up that many only dream of touring. You open the main door to see a cool vintage-looking freight elevator, and taking up a few floors, the anticipation builds finally revealing one of the coolest spaces you’ve ever seen. Could this innovative or open office space be the reason they achieve…
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The Jack of All Trades Doesn’t Survive
If you started your working life with one marketing outsource focus, and are now being asked to take photos, design mockups, write copy, manage social media strategies, record and edit video, and perhaps even write code for websites, you are becoming a jack-of-all-trades and it’s going to hurt you. It makes sense how you got…
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Tesla and Elon Musk will be inspired by New Jersey’s slight
Elon Musk has gained a lot of attention as of late. Whether it’s his hyperloop technology, self-landing rocket tests, or Tesla Motors, he has captured the adoration of technologists, scientists and the general public. But not all the news is good. Last week the New Jersey Motor Vehicle Commission voted to ban Tesla’s operations with…
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The Nazareth Factor Is Why Bosses Favor The Outside Expert Over You
Organizations constantly scour the earth for talent that will provide the fresh edge needed to overcome the challenging obstacles that stand in their way to the top. In their pursuit of excellence, however, would you be surprised to learn the criteria they use to define expertise is flawed? It’s called The Nazareth Factor and it…

