Cultivate Strategies

The best ideas don’t win. Communication does.


Cultivate amplifies upstream companies, reaching millions of people. Emerging tech PR communications needs a high-touch approach.

Our clients are the most respected upstream thinkers, CEOs, and founders, addressing the biggest challenges on earth.

Process

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Cultivate: We cultivate valuable knowledge-resources in your company to tell your story. The emerging tech PR communications process leverages the creative potential of employees and partners by digging deep into your company’s fabric. You’ll be shocked when you discover what seeds exist in your company.

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Amplify: After Cultivate clarifies your messaging, we use your knowledge-resources to organically attract an audience through various organic methods. You’re not looking for ad folks, your brand will become famous within the community you serve. You will develop strategic relationships that amplify your story.

Ideas

Unlike advertising, where messages are unexpectedly forced on people who are resistant to the messaging, our strategy focuses on an exchange of value. This is the key differentiator between a traditional PR model and a model for emerging tech or upstream companies. Here are a few examples of what Cultivate has done in the past:

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Media interviews: Our clients have appeared in Fortune, Time, Axios, The Wall Street Journal, Bloomberg, The Washington Post, Inc. Magazine, The Hustle, and others.

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Search-Targeted Content: Our client’s stories appear on search engines for targeted keyphrases, outperforming companies with 10x the budget. No ads. You can do this—it’s like taking candy from a baby.

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Events or pop-ups: Our clients organize coveted events their audience is excited to attend. Events also provide great earned media opportunities.

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Self-driven Media: Our clients have their own media channels, podcasts, magazines, and content that builds their own organic audience.

Clients

We’ve worked with some incredible brands doing some truly mind-bending stuff. It’s true, they don’t have a lot of competition, but their biggest challenge is ignorance. Communicating your value in a way your market understands is quite difficult. We excel at telling their story in a way that draws their target clients to them.

Soar Logo

Founded by the founder of Ancestry.com, Soar.com is creating the world’s first AI/ML marketplace focused on personal development. Visit them »

Founded by President Clinton, Mayor Bloomberg, and Secretary Clinton’s strategist, Decode_M analyzes cultural momentum.
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Developing exoskeleton fitting technology for US Special Forces and NASA, Martin Bionics developed next-gen prosthetic fittings.
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To meet the demand for vision-enabled applications, Roboflow has packaged computer vision into a developed tool.
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As enterprise technology becomes more complicated, 3 Tree Tech is a tech research agency for CIOs and CTOs.
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Start

Call Justin at 515-966-4625 or email [email protected] to ask me questions or get my free 10-day press guide below.

10 Day Press Guide

 

Why no one cares about your great idea

Your idea was ignored by your boss or client? That organization you reached out to shut you down? Maybe the press? The better idea is crushed often. Join my free list, and you’ll learn how to hack their attention.


 

Thank you for contacting me!


 

Why no one cares about your great idea

Your idea was ignored by your boss or client? That organization you reached out to shut you down? Maybe the press? The better idea is crushed often. Join my free list, and you'll learn how to hack their attention.