the Justin Brady Show

2/10/22 Update: “The Power of Regret” opened at #3 on the New York Times bestseller list. Congrats Dan!

In Drive, he taught us what truly motivates you, in To Sell Is Human, he explained why everyone is in sales, and in When, he told us the secrets of perfect timing. Now, Dan Pink is back with the largest study on human regret ever completed. It’s all in his new book The Power of Regret.

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16,000 people told Daniel Pink their deepest regrets

Pink is always asking big questions that most people shy away from, so it’s no surprise he conducted his own World Regret Survey. By collecting regrets from more than 16,000 people in 105 countries, he found 4 core regrets people have, and why regret makes us better humans. The Power of Regret is an emotionally heavy book, as many people in the world used it to bear their souls and confess to regrets that truly bothered them.

His book suggests that as an entrepreneur with a failed business, I would likely have more regret in life had I not started the business in the first place. I’m betting you have some regrets in life you wish you could undo, but Pink’s research indicates you might consider being thankful for those experiences. There really is great power in regret.

You’ll also learn:

  • What people regret most
  • If you’ll regret taking a chance or if you’ll fail by taking the chance.
  • What entrepreneurs regret
  • How helping people anticipate regret can change behavior
  • And some bonus content NOT in the book, like who truly doesn’t have regret

 

 

Power of Regret Cover, by Daniel Pink
Power of Regret Daniel Pink

The Power of Regret, by Daniel Pink

The book launches in February, but if you pre-order, Pink will let you in on lots of goodies, like a one-of-a-kind event you can be a part of on January 30. He’ll host an event on The 10 Most Important Lessons I’ve Ever Learned, featuring guest appearances from Malcolm Gladwell, Anne Lamott, and Al Gore!

Get the pre-order goodies »»

 

Photo Credit: Nina Subin

 

Why are great ideas ignored?

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Why no one cares about your great idea

Your idea was ignored by your boss or client? That organization you reached out to shut you down? Maybe the press? The better idea is crushed often. Join my free list, and you'll learn how to hack their attention.