Justin Brady
GTM, PR, Comms
👋 I’m Justin
I build GTM foundations for novel and iconic brands
Insights
Focused articles to build your GTM strategy, reach larger audiences, and create make measurable impact.
Podcast
Hear exclusive takeaways from the world’s best communicators like the founder of Starbucks and YouTubers with 1M+ subs.
Trust Channels
Read my guide on how to use trust channels to build a superior GTM strategy and scale genuine relationships quickly.
Popular Interviews
Adi Ignatius EIC, Harvard Biz Review
Ignatius discusses manufacturers pulling back from China and how ESG and DEI became PR tools.
Kara Goldin Founder, Hint
With savant-like recall, Goldin recounts exactly how she build Hint and how she shaped the message.
Andrew Zimmern Celebrity Chef
Zimmern discusses his interviewing methodology and why brands are so scared of story!
Howard Schultz Founder, Starbucks
Schultz discusses fighting for his staff, saying no to strong voices, and his vision for a better USA.
Insights
-
Ai doomerism is putting healthcare, legal and education at risk.
Summary The narrative surrounding artificial intelligence is one of catastrophic “doomerism” and it must shift to a more balanced recognition of its transformative potential. Ai acts as a powerful equalizer, enabling under-resourced individuals and small teams to compete directly against multi-million-dollar corporations. Is the negative sentiment being driven those at the top protecting their own…
-
Ai “workslop” is infecting senior leaders
“Ai in the office is reportedly creating a flood of ‘workslop’ that takes longer to fix than do from scratch,” according to @Polymarket. In April, Sullivan & Cromwell were caught using Ai in a court filing, apologizing for “hallucinations.” But it’s going to get worse. In 2025, I witnessed two successful leaders outsource their own…
-
The “Ai job-taker” view devalues human creativity
The “Ai job-taker” belief is rooted in the devaluation of human creativity in others and ourselves. Such thinking is foolish for leaders that rely on inventive output. “What I have now is more capable than any human chief of staff I’ve ever worked with.” wrote @rsarver on X about his experience building an OpenClaw Chief…
References
“
I worked with Justin on projects that are extremely important to me. If you are inventive and need your vision or product amplified, ask Justin for help.
Paul Allen »
Founder, Soar.com & Ancestry.com
“
Justin launched a podcast and critical media asset for us. In doing so, he was able to amplify our story and build relationships with new audiences at scale.
Mike Berland »
Founder, Decode_M & Political advisor
“
We are thankful to have had the opportunity to partner with Justin. His contributions not only made the first season possible but also elevated our platform and mission.
Tina Beaty »
CMO of SHRM