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Amanda Goetz VP of Marketing at The Knot shares what community building and creating a social following actually looks like. Seriously, how do we do that?

Other show topics: On Covid-19, why did it hurt digital engagement, and are there silver linings? Plus, politicians’ petty fighting is a great example of why your leaders shouldn’t make employees take sides.

 

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Show Notes and Resources

I’ve captured all my notes, resources, and relevant links below. Hit the contact option in the menu below if you think I left something out.

 

Covid-19’s Impact On Business Has A Silver Lining 

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Amanda Goetz, Vice President of TheKnot.com

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  • Check out Amanda’s website here.
  • Go to TheKnot.com if you are getting married or know anyone getting married (or at least should be.)
  • Follow Amanda on Twitter.

Taking Sides: Bad for D.C. and Bad For You

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  • Republicans used to be more worried about Covid-19, now Democrats are according to Gallup.
  • Read this article about facts not changing our feelings in The New Yorker. 
  • I still can’t find the article that gives your team permission to “take it back” Help?

 

Digital Numbers Are Down. There’s a Reason

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WHY don't the best ideas, entrepreneurs and companies get the attention they deserve? Enter your info and I'll send tactics that will amplify your story, get press, and rank high in search.

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