March 25th, 2020

Amanda Goetz VP of Marketing at The Knot shares what community building and creating a social following actually looks like. Seriously, how do we do that?

Other show topics: On Covid-19, why did it hurt digital engagement, and are there silver linings? Plus, politicians’ petty fighting is a great example of why your leaders shouldn’t make employees take sides.

Jump To Topic:

Show Notes and Resources

I’ve captured all my notes, resources, and relevant links below. Hit the contact option in the menu below if you think I left something out.

Covid-19’s Impact On Business Has A Silver Lining 

• Here’s the full story on Kellogg’s and Post 
• Here’s the New Yorker story on the Post vs Kellogg’s story
• Here’s the link for Table 128
• Here’s the link to The Atlantic article on the state of restaurants
• Here’s the article on Ryan Spong, the CEO of Foodee

Amanda Goetz, Vice President of TheKnot.com

• Listen to Amanda Goetz most recent interview
• Check out Amanda’s website here.
• Go to TheKnot.com if you are getting married or know anyone getting married (or at least should be.)
• Follow Amanda on Twitter.

Taking Sides: Bad for D.C. and Bad For You

• Republicans used to be more worried about Covid-19, now Democrats are according to Gallup.
• Read this article about facts not changing our feelings in The New Yorker. 
• I still can’t find the article that gives your team permission to “take it back” Help?

Digital Numbers Are Down. There’s a Reason

• Why are digital numbers down for some of us? Here’s my article.