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Amanda Goetz VP of Marketing at The Knot shares what community building and creating a social following actually looks like. Seriously, how do we do that?

Other show topics: On Covid-19, why did it hurt digital engagement, and are there silver linings? Plus, politicians’ petty fighting is a great example of why your leaders shouldn’t make employees take sides.

 

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Show Notes and Resources

I’ve captured all my notes, resources, and relevant links below. Hit the contact option in the menu below if you think I left something out.

 

Covid-19’s Impact On Business Has A Silver Lining (Starts at 01:00)

 

Amanda Goetz, Vice President of TheKnot.com (Starts at 15:57)

Starts at 15:57

  • Check out Amanda’s website here.
  • Go to TheKnot.com if you are getting married or know anyone getting married (or at least should be.)
  • Follow Amanda on Twitter.

Taking Sides: Bad for D.C. and Bad For You (Starts at 40:32)

Starts at 40:32

  • Republicans used to be more worried about Covid-19, now Democrats are according to Gallup.
  • Read this article about facts not changing our feelings in The New Yorker. 
  • I still can’t find the article that gives your team permission to “take it back” Help?

 

Digital Numbers Are Down. There’s a Reason (Starts at 49:05)

Starts at 49:05

 


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Hey hot stuff,

I cultivate and amplify emerging tech stories to get them major media hits and develop fresh SEO-friendly content that ranks for coveted search terms. Sign up and I'll email you what took me years to learn. I believe this will help you to the degree you refer me or hire me. :)

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