Amanda Goetz VP of Marketing at The Knot shares what community building and creating a social following actually looks like. Seriously, how do we do that?

Other show topics: On Covid-19, why did it hurt digital engagement, and are there silver linings? Plus, politicians’ petty fighting is a great example of why your leaders shouldn’t make employees take sides.


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Show Notes and Resources

I’ve captured all my notes, resources, and relevant links below. Hit the contact option in the menu below if you think I left something out.

Covid-19’s Impact On Business Has A Silver Lining 

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Amanda Goetz, Vice President of

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Taking Sides: Bad for D.C. and Bad For You

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  • Republicans used to be more worried about Covid-19, now Democrats are according to Gallup.
  • Read this article about facts not changing our feelings in The New Yorker. 
  • I still can’t find the article that gives your team permission to “take it back” Help?

Digital Numbers Are Down. There’s a Reason

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