Author: Justin Brady
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The Corruption of Podcast Subscriber Data
If you’re a podcaster, advertiser, or curious listener, you want to know how many subscribers a podcast has. It sounds like a simple question with an easy answer. But to the frustration of many, podcast data is full of ignorance, white lies, deception, and manipulation. In the “big data” era, it should be easy to…
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Should you hire an agency to write content? “ef” no.
It’s a frequent question, even from companies interested in hiring me for emerging tech PR communications. If you’re a smart communicator you want to attract more quality folks to your website, but should you hire an agency to write content for you? “Ef” no! That doesn’t mean agencies don’t have their place, however. Does More…
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How One Lawyer Cost Me Thousands of Podcast Listeners
Was it my new format change? Was it Covid-19 wreaking havoc on podcast listening numbers? It’s almost as if thousands of subscribers just vanished into thin air around the end of January. Finally yesterday, I figured it out. A lawyer attempted, and halfway succeeded, at taking my podcast down on iTunes, effectively unsubscribing thousands of…