Author: Justin Brady
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Great press comes to those who find their match in media!
Getting a journalist to cover your story doesn’t hinge on your connections. Writers aren’t likely to magically discover your company either. To understand how to get a journalist to cover your story, consider there is already someone writing in your topic area. You just need to match the perfect story to the perfect journalist at…
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On “Finding Brave” Kathy Caprino Asks About Comms Blunders
A few months back, I had the pleasure of interviewing Kathy Caprino on my own podcast. Our conversation focused on women in the workplace, and what affects their career prospects. She was so intrigued by my questions, she invited me to continue the conversation on her own show, The Finding Brave Podcast! Check it out…
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The true impact of sending journalists a great photo.
If you procure an interview in a coveted publication, that doesn’t mean your interview will see the light of day or be widely read. Stories are killed, and pieces bomb all the time. One way to increase your odds is by sending the perfect photo. In my writing for some major publications, I’ve worked with…