Author: Justin Brady
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Get media coverage for your startup
The obvious benefit when getting media coverage for your startup is the rapid spread of your message to millions of potential customers at a low cost. But the alarming majority of founders screw up when reaching out because they never stop to consider why listeners, readers, or viewers of media brands would care about their…
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How much does PR cost?
How much does PR cost? It’s the question you really want to know, and the question PR companies don’t want to answer. Ok, so here goes: anywhere from $5,000 to $25,000 per month or higher. As a PR and Comms guy, I can tell you it’s a broad range because the field is nuanced, flexible…
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How can I leverage my press opportunity?
Congratulations! You got an interview in that paper, or that TV show you were targeting. Your mom is impressed and it can be great for your brand, but don’t waste the full potential. To squeeze all the value from your success and get some sweet web traffic, you need to know best practices on how…