Author: Justin Brady
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A guide to build a relationship with a journalist
I overheard someone explain a really awful PR strategy. To build a relationship with a journalist, they explained, just ask them to meet over a glass of wine and offer your assistance. As a writer for top publications myself, I’ve seen this attempted, and guess what: I deleted every email. No one wants to build…
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Can I buy a mailing list and add it to a newsletter?
If you have a newsletter, you probably know the advantage of a large subscriber number. If you’ve spent time growing ,it you also know how much time it can take. That’s why it may be tempting to take a shortcut and buy a list to import, growing it overnight. But should you? Should you buy…
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How to create content for your brand
The reason websites like this one get a lot of organic web traffic is simple: I post consistent, well-written, well-researched, very valuable, educational information. Period. This is the single biggest SEO tool companies have but never utilize. I’ll explain why and detail how to create content for your company that attracts people. Before we get…