Author: Justin Brady
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How to increase your email reply rate of pitches
How can you increase the reply rate of your journalist pitches or general communication? Simply change “ME” and “I” language to “YOU” and “YOUR.” This changes your language from “low focus language” to “high focus language” as explained by Joe Thomas of HighFocus.AI. By changing focus from you, to the person you want to impact, you…
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What to prioritize on a low PR budget.
What should you prioritize on a low PR budget? Focus on podcasts, trade journals and media your target audience utilizes. Large publications like The Wall Street Journal or The New York Times are super sexy BUT the added difficulty of getting your story in those publications might not actually be worth the effort. The big…
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Why does fundraising get more press than bootstrapping?
Why does fundraising get more press than bootstrapping? That’s the question posed by entrepreneur Jesse Pujji posed on X. At first glance, it does seem unfair a bootstrapped founder is overlooked while a big raise attracts major press, but a raise is actually just a signal a journalist may use to verify trust and legitimacy.…