Author: Justin Brady

Some companies have huge email lists, but you don’t. Doesn’t that drive you crazy? Hey, me too! I’m not ashamed to say my email list is one thing I’ve neglected over the years. So, how do we change that? We … Continued

If you are a podcaster or advertiser doing your due diligence, you may want to find out how many subscribers a podcast has. But you can’t. Sorry. The data sucks, and this makes it easy for many podcasters to lie … Continued

It’s a frequent question, even from companies interested in hiring me for emerging tech PR communications, seeking to attract more quality folks to their website. So, should you hire an agency to write content for you? “Ef” no! But there … Continued

A sky-high twitter follower count, masses of Instagram oglers, and loads of Facebook likes may soon be nothing more than vanity metrics, if not already. The golden era for social media influencers is over, as pro marketers look to tighter … Continued

Never give up, never surrender; 3 feet from gold; blah, blah, blah. There are so many cliches and so much advice on why you only fail if you give up, but that’s simply not true. There is a razor-thin line … Continued

Imagine the same scrappy startup ingenuity that bore Google, Twitter, Microsoft, and Apple entered the field of medicine. Wouldn’t that be something? But the biggest reason startup innovation has eluded healthcare for so long is the FDA’s current structure. As … Continued

Will work from home become more common? That’s the question many workers are asking as the Covid-19 pandemic, or what is being called The Great Disruption, change how we work. Don’t get your hopes up though, like I explained on … Continued

A few years ago Proctor & Gamble cut their advertising, and their sales actually went up. People hate being advertised to and in some cases actually avoid the companies that irritate them with ads, explained Michael Brenner, author of Mean … Continued