Justin Brady cultivates & amplifies emerging tech client's stories, reaching millions. His writing has appeared in the Wall Street Journal, Washington Post among others, and his podcast is in the top %1 of iHeart Radio's entire 250k catalog. He has interviewed the world's best communicators and world-changers like Howard Schultz, Andrew Yang, Blake Irving, Dan Pink, and more than 100 other A-list leaders.
A marketing shift is upon us, possibly stemming from the great 2020/21 disruption. Seasoned marketing professionals like John Jantsch and Troy Dunn have drawn the same conclusions: creating educational and interesting content in the form of articles, videos, and podcasts … Continued
It’s a bit surprising, but executives at your company can unwittingly sabotage your publicity and communication strategy. Obviously, this can have detrimental effects, but if you work ahead and prepare you’ll be well prepared to amplify your company to the … Continued
20% of small businesses fail in their first year, 30% in their second, and 50% are gone after five. As one who has experienced a lost startup, trust me when I say this: it hurts like you can’t imagine. But … Continued
“You have such a great radio voice” I was told often during my stint in live radio. Now that I’m exclusively podcasting, I hear “you have such a great voice for podcasting” but I’ll let you in on a little … Continued
How do you measure ROI on PR? It’s not an impossible task. While it’s true PR is a long-term awareness game, there are several straightforward strategies that allow you to measure results, and collect lead information even through TV or … Continued
I overheard someone explain a really awful PR strategy. To build a relationship with a journalist, they explained, just ask them to meet over a glass of wine and offer your assistance. As a writer for top publications myself, I’ve … Continued
If you have a newsletter, you probably know the advantage of a large subscriber number. If you’ve spent time growing it you also know how much time it can take. That’s why it may be tempting to take a shortcut … Continued
The reason some websites, like this one, get a lot of organic web traffic and others don’t, is simple: I have made a consistent, quality, content commitment. Period. This is the single biggest SEO hack most marketers won’t do. For … Continued
The obvious benefit when getting media coverage for your startup is the rapid spread of your message to millions of potential customers at a low cost. But the alarming majority of founders screw up when reaching out because they never … Continued
How much does PR cost? It’s the question you really want to know, and the question PR companies don’t want to answer. As a PR and Comms guy for emerging tech, here’s the answer: PR is going to cost you … Continued
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