Want A Journalist’s Attention? Be Vulnerable

journalist sitting on floor surrounded by paper wads

Due to my unique position on both sides of the pitching process I’m asked how to get a journalist’s attention. I pitch ideas for clients but have also written for The Washington Post, Quartz and others. The answer is rather … Continued

Relationships With Journalists Aren’t A PR Advantage

photo journalists taking pictures

Many believe the strength of a PR company is measured by their many “strong relationships with journalists.” Not are these relationships not genuine to begin with, even the ones that are real don’t guarantee much of anything to their clients. … Continued

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