Pernell Cezar co-founder of Blk & Bold coffee achieved national distribution in under 2 years! I ask him how. Also, we dig into why 1 day shipping from Amazon isn’t doing well, the balance between transparency and oversharing, and why only 70% of your internal email is ever read. (Ouch)
Why One Day Shipping Failed
One-day shipping has been a surprising flop so far. It seems people are unwilling to pay extra for that service… or at least extra that they’re aware of. I believe this pattern reveals something deeper: In our own internal/external communications, how much transparency is good? And when is transparency bad?
- Check out the full report on industry trends here.
Pernell Cezar of Blk & Bold
Today’s in-studio guest is Pernell Cezar of BLK & Bold Specialty Beverages. The dude has built a nationally distributed coffee brand in less than 2 years, which any retailer knows should be an impossible feat.
I dig into the details and ask how he did it, what tools he used, and advice on how other brands can pitch the big boys and win. We also break down what makes specialty coffee so special. As a life-long coffee drinker I learned quite a bit from speaking to Pernell. I know you will too.
Read the full summary of Pernell Cezar and Blk & Bold on The Iowa Podcast.
- Blk & Bold’s website is here.
- You can buy Blk & Bold from a Target near you.
Why No One Reads Your Email
I have to admit the data on internal email is abysmal. A team of 10 people will generate over 700 emails per month, and around 20% of those emails will never be read. Do we need to set aside email time? Get better email software? I think there is a core problem. Shuffled responsibility from shaky leaders.
- Here’s where to download the PoliteMail report.
Why doesn’t the best idea win?
Have you ever suggested the better idea only to hear crickets? It’s actually a very common problem. The best idea never wins, only the best communicator does. Learn how to beat the odds by signing up for my list. I’ll even send a PDF guide on how to get more media coverage in as little as 10 days.