the Justin Brady Show

Is Meta and the metaverse the newest addiction you need to protect your family and employees from? Not really. Nir Eyal knows the tactics social media companies use to keep you hooked, and he explains how little power these companies actually have over you.


Nir Eyal says you can be indistractable

The New York Times best-selling author of Hooked and Indistractable knows a thing or two about how social media companies get you hooked on their products. Using their tricks against them, he wrote Hooked to describe how

Indistractable by Nir Eyal
Indistractable by Nir Eyal

they work, and how you can do good. But now he’s gone a step further. He’s also empowering you with the tools to “hack back” against Meta (Facebook), the metaverse, Twitter, TikTok, and everything else that sucks your time like a vampire.


Medicalizing our habits and distractions

Eyal explains the word “addiction” is so easily tossed around, but the real problem is bad habits and our desire for distractions. His advice gets to the root cause of these tools, how to “hack back” against them, and why simply removing them from your life might not actually lessen your dependence on distractions.


Nir Eyal resources and links

  • Buy the book, Indistractable here.
  • Get Indistractable bonus content here.
  • The schedule maker tool mentioned in the show is here.



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