Nir Eyal

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Nir Eyal says you can be indistractable

The New York Times best-selling author of Hooked and Indistractable knows a thing or two about how social media companies get you hooked on their products. Using their tricks against them, he wrote Hooked to describe how

they work, and how you can do good. But now he’s gone a step further. He’s also empowering you with the tools to “hack back” against Meta (Facebook), the metaverse, Twitter, TikTok, and everything else that sucks your time like a vampire.

Medicalizing our habits and distractions

Eyal explains the word “addiction” is so easily tossed around, but the real problem is bad habits and our desire for distractions. His advice gets to the root cause of these tools, how to “hack back” against them, and why simply removing them from your life might not actually lessen your dependence on distractions.

Nir Eyal resources and links

• Buy the book, Indistractable here.
• Get Indistractable bonus content here.
• The schedule maker tool mentioned in the show is here.

Why doesn’t anyone care about your idea?

Repeat after me: the best idea doesn’t always win. Sure, you may be an idea person, but guess what? Only execution people win.

If you’d like the latest tools to get attention for your company and get press in as little as 10 days, I’ll send you a free PDF guide. Just tell me your first name and email address.