Martyn R. Lewis

Martyn R. Lewis

Martyn R. Lewis, founder of Market Partners— Martyn R. Lewis is the author of How Customers Buy…& Why They Don’t and is the founder of Market Partners based in Santa Rosa, CA. His career has centered around mapping and managing the buying journey DNA of every unique customer and he has consulted in 33 countries, in 17 languages, impacting over 85,000 sales professionals.

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Meet Justin Brady »

I build GTM foundations for novel startups like Soar.com, Roboflow, Martin Bionics, and established iconic brands like The Global Peter Drucker Forum and SHRM.

I also wrote stuff for The Washington Post, Harvard Business Review, and The Wall Street Journal and hosted A-List CEOs, academics, and authors on my podcast.