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Jeremy Dale is the co-founder of OTRO, former VP of Worldwide retail for Microsoft and led Motorola’s Product (RED) Campaign in collaboration with Oprah and Bono. Dale is the punk rocker of business, a name he earned from Bono, after his crazy efforts, launching a Motorola store on Michigan Avenue in Chicago in only 12 days.

Punk rock of business
The Punk Rock of Business

We discuss idea from his book The Punk Rock of Business, how to take risks that aren’t reckless, why companies are killing great ideas with endless bureaucracy, and why having a cause will define your business success. (And how to do it right)

Dale does a great job at explaining why legendary brands should always have a cause and what the relationship to product and profit looks like. Also, how when the brand, product, and cause are aligned, that’s when movements start. We discuss is how long it takes to get projects done in corporate America and why much of the delay may be subconsciously linked to the fear of getting things wrong or missing a critical component. Most leaders are truly unaware of how forgiving the process is, and how embracing micro failures and quickly correcting, is the only true way to avoid macro failures.

Dale’s whole ethos is to be more like a punk rock star in business than a stuffy business person. He enforces the behavior that we must stand out, be authentic, real and make no apologies for who we are, and what our business is about. With the overwhelming majority of business-sameness out there today, the real authentic non-apologetic brands are the ones that get all the attention and stand out.

You most certainly want to stand out, because in my personal opinion there is no 80/20 rule anymore, it’s more like a 90/10 rule. 90% of companies suck and 10% do good work. If your company is blending in to stay safe, clients just assume you’re the same and suck like the rest of them. Go punk, shock some people and stand out.


More About Jeremy Dale

Buy Jeremy Dale’s book, The Punk Rock of Business right here. or learn about OTRO right here.


Interviews From Other Business Punk Rockers

The Justin Brady Podcast has other “punk rockers” of business as well. Listen my interview with Courtney Reum of M13; Stormy Simon, former President of and Olga Pancenko, CMO of Perrin Paris.


Justin Brady increases workplace engagement, lowers attrition, uncovers hidden profit ideas in your company, and solves today's toughest workplace challenges. Learn how to win work culture.


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