Jake Slatnick

Jake Slatnick, CEO of FreePower

Jake Slatnick, CEO of FreePower discusses the process in creating Tesla’s new free position device charger and overcoming engineering hurdles—how did he succeed where Apple failed? I also ask the direction question everyone wants to know: will this charger be on the new Cybertruck?

We also discuss how he captured massive amounts of earned media and press attention. Not to mention top YouTubers like Marques Brownlee, known as MKBHD, and Justine Ezarik, known as iJustine. Was it just luck? No. Turns out he took specific steps to get the right journalist’s attention.

For loyal Shark Tank fans, you may have seen Slatnick get a deal with Lori Greiner, Kevin O’Leary, and Robert Herjavec under the former company name Aira.

 

 

Tesla Free Position Charger

Slatnick discusses how the charger works using stacked copper coils. Part of the magic in the Tesla charging platform is how it engages only “active” areas needed to charge devices. The design both manages power consumption, and quickly dissipates heat.

 

Learn more about Jake Slatnick and FreePower at their official website »