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Frank Eliason, the creator of the ComcastCares twitter account, is a literal customer service pioneer. At a time when customer service on Twitter wasn’t a thought, Frank started engaging customers on his own, fixing problems and changing public perception for the entire organization. Frank discusses why great customer service is so elusive but how anyone can easily turn the ship around. He also discusses the two things that will catapult any average company into a creative service powerhouse.

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