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Doug Powell is directing design thinking across the global tech company but many know Doug from when he served as the national president of AIGA, the professional association for design, the largest and oldest design organization in the world.

Doug discusses how IBM has stayed relevant over the last 100 years and also why positive changes and transitions can actually be met with hostility if you aren’t careful.

Go to www.creativitycultivator.com for the show notes.

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