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Danielle discusses how they are tapping into our love of craft and artisan process. We all have that love of craft beer, gin, vinyl records and real film, but Kodak has figured out a clever way to add the convenience of digital at the same time. (Side Note: Did you know Kodak invented the digital camera?)

Go to www.creativitycultivator.com for the show notes.

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Justin Brady delivers cult-like followings to high-growth companies using comms, non-traditional PR and SEO strategies. His methodology has been featured in these publications. Sign up below to receive free resources and interviews sent to your inbox.

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