the Justin Brady Show

Disclaimer: Because podcasts are recorded in real-time, mistakes are made. After publishing, it was brought to my attention that some statements by Christian Sarkar were not accurate. I have posted clarifications in the corrections section below. I greatly appreciate Mr. Sarkar’s perspective and appreciate being held to a high standard by my listeners.

 

76% of people want CEOs to lead societal change, feeling that governments are too slow, but where’s the line between leading positive change, and being politically polarizing? Christian Sarkar, author of Brand Activism: From Purpose to Action, joins me for a friendly debate.

 

Christian Sarkar, Brand Activism: From Purpose to Action

Sarkar discusses why CEOs need to lead cultural change, why capitalism is broken, and the difference between regressive and progressive companies. But this isn’t a cut-and-dry issue.

No one could argue Michael Jordan has one of the biggest brands of all time, and when asked to endorse a Democrat years ago, Jordan famously stated, “Republicans buy sneakers too.” But today, brands do take sides. Patagonia, Ben & Jerry’s, and Nike are all examples of how activism can lead to more profit.

So, who’s right? What are the implications? Sarkar doesn’t hold back, and neither do I.

 

Resources

 

Corrections

  • Re: inherited wealth: please refer to Chris Hogan’s study of 10,000 millionaires.
  • Re: pre-1973 health care profit: please refer to this Politifact check that states profit from healthcare was legal before 1973
  • Re: healthcare system in Colorado: The system referenced was in California. Not Colorado.

 

 

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Advertising is for chumps

With no budget or experience, you can get others to amplify your message! Get press coverage, endorsements from pros in your industry and web traffic. I built my career this way and I'll send you tactics that work. (Because if you need pro help in the future, I'll be your pick!)