Brett Podolsky is the founder of The Farmer’s Dog. The company makes tailored food for your dog, delivering it fresh to your door. The company raised 10 million dollars, but for Podolsky, it wasn’t just about creating the next hot startup. He wanted to solve a bigger problem. It started with his desire to give his pooch better and healthier food options other than crunchy dried nuggets.
The Farmer’s Dog Customizes Dog Food
Dog food is a one size fits all proposition, but dogs, just like people, have different dietary needs and various stages of life and ages. This is why The Farmer’s Dog adjusts portion sizes and dietary composition, to be completely unique to each customers dog. Even if a customer has various dogs. The only recipes customers will see are tailor fit for their dog, there is no need to guess, and they are all healthy.
Because the food is portioned, The Farmer’s Dog knows exactly when your supply will run out. This enables them to send a fresh order, at just the right time so you don’t have to store a ton of dog food in your pantry. The food comes frozen in a box, just like many popular food subscription services you’d use for your own family.
As you can imagine this is a logistical nightmare. Podolsky explained the only way they were able to solve this is because of their big hearts for their furry friends. He knew they had to get it right.
Flowers To Mourning Puppy Parents
Podolsky explained The Farmer’s Dog also does something amazing when furry friends go to doggy heaven. Through various metrics and strategies, they send flowers to bereaving owners, expressing their condolences. Because they are dog lovers as well, they know how terrible the experience can be. This is their small way of reaching out to their Farmer’s Dog family.
Podolsky went into a lot of detail and also speaks about how to overcome problems, which include empowering people, by letting them solve problems. In many of our previous guest’s experience, this is key! Listen to the full interview.
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