the Justin Brady Show

There hasn’t been any real innovation in toothpaste for decades, and the amount of waste generated by toothpaste tubes alone is significant. That’s why Bite created toothpaste tabs in a glass container, with an easy refill option. Genius! Co-founder Asher Hunt explains how the tabs foam up when bitten, the challenges, and why he and his co-founder walked away from Mark Cuban’s offer on the hit series Shark Tank.



Asher Hunt, co-founder of Bite

Bite is focusing on removing plastic waste from home hygiene products, and co-founder Asher Hunt explains how their toothpaste tablet was invented. People discard over one billion toothpaste tubes per year, and due to the foil-lined plastic, it can’t be recycled. This fact greatly concerned co-founder and CEO Lindsay McCormick, so she set out to make an alternative. She had no idea it would catch on.

Bite toothpaste
Bite toothpaste

As a designer, everything changed when Hunt crafted a well-designed website and a video went viral. The viral moment came when they pitched a connection in Women’s Health Magazine, and they requested a video. That video ended up going viral, overwhelming McCormick and Hunt with orders.


More Bite Bits

There are plenty of fascinating nuggets in this interview with Asher Hunt. He explains the hilarious reason they had to be vetted by the DEA, if they regretted walking away from Mark Cuban’s partnership offer, how they invented the Bite toothpaste tablets, and he even drops a hint on future products. At the time of the interview, the Bite team was only five people? Wowza…


Bite on Shark Tank

Watch founder Lindsay McCormick and co-founder Asher Hunt walk away from Mark Cuban! Looks like Mr. Cuban isn’t used to being told no. (Woa!)



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