Asher Hunt, co-founder of Bite, a zero-waste company making toothpaste

There hasn’t been any real innovation in toothpaste for decades and the amount of waste generated by toothpaste tubes alone is significant. That’s why Bite has created toothpaste tabs in a glass container, with easy refills. Co-founder Asher Hunt explains how the tabs foam up when bitten, and why they walked away from Mark Cuban’s offer.

Jump to a topic:

[2:00] Asher explains how they removed plastic waste with toothpaste tablets.
[3:17] The difference between biodegradable waste and home compostable waste.
[4:56] Toothpaste tubes, and especially travel toothpaste are insanely wasteful.
[6:07] They walked away from Mark Cuban's Shark Tank offer. Do they regret it?
[9:00] Did they go on Shark Tank only as a PR move with zero intention of partnering?
[10:33] What was the most difficult part of creating toothpaste tablets?
[12:16] Why Bite's co-founder had to be vetted by the DEA on their hardware! HA!
[13:19] How Bite went from a small Etsy retailer to viral sensation.
[14:55] How they scaled manufacturing from hand-cranking individual tablets.
[15:57] Why did their video take off? Was it a celebrity retweet? A connection?
[21:00] The better idea doesn't win. The better communicator does.
[22:27] Tooth paste that isn't messy, and is more sanitary. Also, kids can't
[26:06] Has Bite seen pushback from not using fluoride?
[29:10] Bite is releasing new products in the future, and Asher Hunt drops a hint.

Asher Hunt, co-founder of Bite

Bite is focusing on removing plastic waste from home hygiene products, and co-founder Asher Hunt explains how their toothpaste tablet was invented. People discard over one billion toothpaste tubes per year, and due to the foil-lined plastic, it can’t be recycled. It greatly concerned CEO Lindsay McCormick nuts, so she set out to make an alternative for herself and her friends. She had no idea it would catch on.

As a designer, everything changed when Hunt created a well-designed website and a video went viral. The viral moment came when they pitched their connection in Women’s Health Magazine and they requested a video. That video ended up going viral and they suddenly were overwhelmed by orders.

More Bite Bits

There are plenty of fascinating nuggets in this interview with Asher Hunt. He explains the hilarious reason they had to be vetted by the DEA, if they regretted walking away from Mark Cuban’s partnership offer, how they invented the Bite toothpaste tablets, and he even hints at future products. Did you know they are a team of only 5 people? wow

Buy some Bite Toothpaste.
Check out the Bite Toothpaste Instagram.

Bite on Shark Tank

Watch founder Lindsay McCormick and co-founder Asher Hunt walk away from Mark Cuban! (Woa!)

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