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February 12, 2020

In this episode, Robbie Kellman Baxter explains the membership economy comes with a major increase in responsibility. Also, Justin explains the stupid talent war, and if internships should be paid.

 

Robbie Kellman Baxter
Robbie Kellman Baxter speaking

This weeks guest: Robbie Kellman Baxter

Robbie Kellman Baxter first wrote The Membership Economy and her new book, The Forever Transaction comes out April 7th. She is a bestselling author, and consultant with more than 20 years of experience working with some impressive companies like Netflix, Consumer Reports and LinkedIn alongside nearly 100 other organizations. She taught me we are now living in the membership economy, but it’s not all rainbows and pixie dust for companies collecting monthly fees.

I still distinctly remember when Adobe transitioned their creative cloud software to subscription only. I was angry and a lot of users online were just as angry, but we were in the minority and the subscription model won out. They weren’t the first company to make this transition, and they won’t be the last.

Buy The Forever Transaction

When you hand over your credit card and consent to monthly charges, you also open yourself up for a serious breach of trust if you mess up. Instead of costing you a single sale, it could permanently cost you a relationship. Baxter explains her veritable blueprint for success in the new membership economy for organizations of any size.

In the podcast, she explains when you should or should not transition your company to the membership economy—and when you should give out free stuff.

 

About Robbie Kellman Baxter

Paid VS Unpaid Internship Sources

  • Liz Wessel’s poorly researched piece about internships favoring the wealthy in The Hill.
  • The Atlantic article about wealthy people not getting more internships than the poor and the Intern Bridge study they cite.

 

The Talent War Topic Sources

 

More Sources

 


Justin Brady is an emerging tech communications pro, podcaster and writer. Enter your info for early access to future guests, PR/comms tactics I don't tell anyone about, and frequent updates.

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Justin Brady is an emerging tech communications pro, podcaster and writer. Enter your info for early access to future guests, PR/comms tactics I don't tell anyone about, and frequent updates.

Get Access