The most intimidating aspect of content marketing isn’t just knowing how to come up with new story ideas but how to create value for your audience. I’ve stated numerous times the notebook method is the best way to get this done. It can unseat people with 10x your budget, but apps like Clubhouse and Twitter Spaces have made this even easier.
The Notebook method? Huh?
Briefly, the notebook method is the easiest way to win the SEO game by listening to real questions. It’s simple. First, bring your notebook to meetings with prospects. Second, write down their raw questions. Thirdly, write blog posts that answer those questions.
When I asked Jason Feifer, editor of Entrepreneur, to explain his core method of content creation, he replied audience obsession is his secret tool. The way he keeps producing great stuff for his audience is because he obsesses over them. But what if you don’t have an audience to obsess over? What if you don’t have clients asking questions? Simple: use Clubhouse. I’ve been asking myself so many “why doesn’t Clubhouse” questions and this tip is killer.
Using Clubhouse for SEO and Content Strategy
Applying the notebook method while using Clubhouse and Twitter Spaces is how to come up with new story ideas, even with no audience or customers. It’s so damn easy. Find the rooms your audience visit and just listen. When you hear questions, write them down exactly as asked, then write a blog post focused on answering that question. Make sure the question itself appears in the first paragraph of your copy and headline.
Lately, I’ve been hearing 5 great questions per room, and my list of content grows exponentially every time I log in. Because Clubhouse has an extremely diverse user base, I’m often surprised at the questions I hear. They are questions I likely would have never picked up on within my own network.
Final Thoughts on how to come up with new story ideas.
If you want to knopw how to come up with new story ideas, the best strategy is to get out in the real world and talk with people you can help. Listen to them, hear them out and write down their questions. But Clubhouse is the next best thing: get a coffee, plug in your headphones, open your notebook and listen.
Sign up below and reply to my welcome email with the blog posts you create using this method.