“LinkedIn is full of bigots and ignorance just like all other social platforms.” was the sentence I saw when I opened Twitter. Curious, I asked where this individual was seeing this content because I rarely (if ever) see it myself. It turns out, our own actions determine what LinkedIn shows us.
Because I like to amplify the best ideas, I’m naturally interested in why bad ideas get amplified. According to social media company Hootsuite, they have determined LinkedIn shows us content based on three criteria: Your personal connections, interest relevance, and engagement probability. (She ended up blocking me for posting that research.)
If you don’t like what you see in your feed, you just need to stop doing three things right now.
Don’t Accept LinkedIn Connection Requests
One major problem, I’d argue the biggest problem with social media today, is our own egos. The desire to rack up a large follower count on LinkedIn is strong, but it’s getting us into trouble. Many folks are hasty in connecting to as many people as possible to “grow their network” but don’t think about how that impacts their own feed.
There are a few instances where I’ve seen a bizarre post pop in my feed, and clicking to the profile immediately asked myself why certain connections of mine are associated with such a person. Through no fault of your own, you might be guilty by association. Most people may not take the time to message you and ask how well you know an individual.
Bottom line: be careful who you connect to, because LinkedIn puts a lot of weight behind those connections.
Don’t Click on LinkedIn Posts
The “click” is the most coveted action online that any advertiser or platform creator seeks. It’s the currency of online content, and it’s your objective vote for what content you want to see more of. If you are seeing ugly content pop up in your feed, it might be because… well, you’re clicking on it.
There are certainly innocent reasons to click bad content, but it’s still a vote. You still paid that particular user in the form of your attention and click. Losers constantly steal LinkedIn content for this very reason.
Bottom line: stop clicking bad content and it will stop appearing.
Selectively Engage on LinkedIn
It’s easy to see a troll, or negative comment and jump into attack mode, but for the above three reasons, you should avoid the temptation. Social media is not all that different from real life in this regard, negative people are fueled when people engage with them. As they say “Don’t wrestle with pigs. You both get filthy and the pig likes it.”
Starving bad actors of attention is the best strategy. If you don’t comment, don’t click, and don’t engage, they really do go away. There’s nothing more debilitating for a bad actor than seeing no comments, no clicks, and no shares on their content.
Bottom line: stop commenting or engaging and bad information will suffocate.
You may think that limiting your social media following, limits your ability to influence online activity. But, you might actually be wrong on that. Many expert marketers tend to think the true influencers build small, niche networks. Intimacy drives engagement.