I’ve been waiting YEARS for it, and it’s happening! Google launched what they’re calling their “helpful content” update for search. It’s VERY good news for you and bad news for big companies. “The helpful content update aims to better reward … Continued
If you’re relying on Facebook or Instagram as a primary method to distribute brand content, you need to stop. Stop right now. You may not know this, but in relying on Meta platforms, you are severely limiting your ability to … Continued
Have you ever wondered how to get a famous guest on your podcast? It’s challenging enough to convince the average person it’s worth their time, but setting your sights on A-list names can be a big challenge. The more famous, … Continued
I know the frustration of pitching stories to journalists only to never hear a peep. Rejection is hard, but hearing nothing is far worse because you aren’t given the opportunity to improve or clarify. Lucky for you, I have received … Continued
“Why am I so frustrated by my boss or client?” you may be asking. It might be all your fault. Many moons ago, I asked myself why I was constantly frustrated with clients. Was the bar for leadership really low, … Continued
“If you were sitting in front of my investors right now, what would you tell them?” This was the question a brilliant startup founder asked me as we discussed her PR objectives for 2021. If your shareholders have asked a … Continued
The best podcasts of 2021 won’t just win on content, but also on quality production, entertainment, and unique value. Nothing drives me crazier than great podcasts that don’t get the recognition they deserve, so for those who’ve asked me what … Continued
Nearly 40% of entrepreneurs could be lying about how well their business is doing, their social media engagements, where their funding came from, or how their business found success. But are these white lies, intended to project confidence, hurting the … Continued
We’ve all worked in companies with ugly cultures. Leaders bark orders and we are expected to blindly obey, even if it’s the wrong decision for the consumer or the company. Most obey their marching orders, but some passionate employees propose … Continued
The firearm industry has grown significantly in the recent years. As gun sales and carry permits have soared many manufacturers have been scrambling to offer smaller, more compact handguns that can appeal to a thriving market. It may be a … Continued
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