Relationships With Journalists Aren’t A PR Advantage

photo journalists taking pictures

Many believe the strength of a PR company is measured by their many “strong relationships with journalists.” Not are these relationships not genuine to begin with, even the ones that are real don’t guarantee much of anything to their clients. … Continued

Can Nursepreneurship Save Healthcare?

nurse or doctor with stethoscope

Some of the biggest advances and breakthroughs happen because someone was careful to observe what their peers missed. Because action and experience are the gatekeepers to market, one woman hopes to fill the gap and engage millions of untapped innovators. … Continued

Demographics Don’t Decode Groups. Valuegraphics Do.

crowd of people

How much marketing strategy, leadership methodology, and human capital strategy is based on demographics data? Most? All? It’s quite common to hear how millennials have different character traits than Gen X, or how age determines how we think, but it’s … Continued

What Makes A Know-It-All Leader?

Know-It-All Leaders depicted by a scary military statue

Did I hear that right? The President of a company making a big play for nationwide retail actually told a potential executive “we don’t really need you — hiring you into our team will simply speed things up for us.” … Continued

Entry Level Job Requires Experience? No problem.

lady frustrated an entry-level job that requires experience

It’s the biggest question when a college student graduates — how do I get a job? Little do they know they are about to experience one of the frustrating catch-22 experience in their life: An entry-level job that requires experience. … Continued

Why Social Badges Determine Your Worth

ivy league colleges

It really shouldn’t, but to the overwhelming majority, your school determines your worth. Harvard? Princeton? Yale? Any other Ivy League Schools? The thinking is you’re a genius. Western Nevada College, however? You’re average. But where does this value actually come … Continued

Avoiding Remote Worker Pitfalls

working from couch - allow employees to work from home

Allowing employees to work remotely can be a huge benefit to their personal lives and is an active way to demonstrate trust and show you value their contribution. However, person to person collaboration is still very much a vital part … Continued

Did A Person See Your Resume? Maybe Not.

woman at laptop

Simply getting an interview can be remarkably difficult, even if you’re a clear fit for the job. After numerous applications and time wasted, you’ve likely asked yourself “why can’t I get an interview?” Unexpectedly, it may be because your resume … Continued

Why Employees Lie

why employees lie about allergies at work

More than 50 million Americans suffer from allergies at work, but rather than being truthful about the severity of the condition to get off work, they lie. Their mistrust of leadership creates a cycle of deception and it the root … Continued

The Practical Side of A Diverse Workforce

diversity in the workplace

Diversity in the workplace is often heralded as a marker of a great company who cares about their community, their country, and their people. While having a diverse workforce is an honorable practice, I believe the practical aspect of diversity … Continued

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Justin Brady is a nationally published comms guy, podcaster and secures national attention for emerging tech companies. To gain access to my future podcast guests, journalist pitching methods & SEO content tweaks to rank higher, enter your email and name.

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