Advice for being a startup founder

People working in a startup atmosphere

Being a startup founder is intense. Whether bootstrapping or knee-deep in a fundraising round, founders know their ability to absorb information is critical. If this is you, however, please be careful accepting advice. Some see advice-giving, not as an opportunity … Continued

How to get news coverage

Person giving money for a purchased item

It’s confusing trying to get news coverage for your brand, your event or your organization. As a PR person for big national tech brands, I get it. Let me give you one simple tool that will forever change how you … Continued

How to get more impressions on LinkedIn

A business man scrolling on his phone

As people pump their brands, LinkedIn has been flooded with low-value advice. To cut through the noise and get more impressions on LinkedIn, here’s one thing you can do right now: summarize your post in the first few sentences. See? … Continued

Get more email responses in 30 seconds

Man pointing at the viewer of the photo (you)

You can dramatically increase the effectiveness of your communication in 30 seconds to get more email responses. When writing your email next time, remove as many “I” references as possible and focus on “you.” It sounds subtle, maybe even useless, … Continued

Why employees resist returning to the office

empty parking lot with a single car in it

As a leader, have you tried to get workers back in the office? Did they resist? Yes, it can be a huge boost to your productivity, but if you do it the wrong way, you’ll achieve the opposite. The biggest … Continued

How to get free press or “earned media”

Camera angle of an interview

Startup founders and even small or local businesses want to know how to get free press, or what we public relations folks call “earned media.” The process is quite simple in theory: Trade value you have for value a journalist … Continued

A clear path to reducing emails at work

two people stuck on their keyboards with "hive-mind" represented by wiggly black lines circling through the air

With 10,000 showing on your email app and a constant barrage of time-sucking meetings, how do you go about reducing emails at work? It’s not just you. Emails are out of control. The coolest tech companies on earth use me for PR/comms and email overload is a big hindrance to their performance. That’s why I asked New York Times best-selling author Cal Newport how to help them (and you!)

How do I go about marketing my business ideas?

Saleswoman knocking on door

“How do I go about marketing my business ideas?” It’s a question I’m commonly asked. The answer to this question is counterintuitive. Right now, you believe having a better idea is your advantage, but that’s actually not true. No one … Continued

The best way to get listeners for your podcast.

Discussion with multiple people around a table

“Just post about it on social media,” people tell you. Ha! Podcasting content is great for growing a social media presence, but if you want to grow podcast listeners, it’s not effective. Understanding how to market your podcast the right … Continued

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