Pernell Cezar, Founder of Blk & Bold

Blk & Bold Coffee

The company is less than 2 years old, and co-founder Pernell Cezar has already achieved national distribution in Target for his company, Blk & Bold Speciality Beverages. I invited him into the studio for a 30-minute conversation, so make sure … Continued

LinkedIn Content Thieves Are Sabotaging Themselves

LinkedIn web page

Great web content attracts people to your company, but not everyone wants to put in the work. So what’s the next best thing? Steal it. That’s right—behavior historically assigned to anonymous internet trolls is now spilling into LinkedIn—a business platform … Continued

How To Win At Corporate Storytelling

Hand holding compass over forest

“How do I tell my company story?” you may have asked yourself. That’s the question a dude on LinkedIn asked. We’re told our brand needs to be better at “storytelling” but the idea is quite abstract, and repeated without much … Continued

Instantly become a better listener in 2 minutes.

cute dog under type that reads how to become a better listener

Being a poor listener is not an indication of your care for others, but it can certainly affect collaboration and relationships. Of caring individuals, I believe a major listening hang-up is their desire to help too quickly. It’s for this … Continued

How To Start A Podcast

podcasting equipment

Because I’ve done well in the podcasting space, I’m asked frequently by listeners and clients how to start a podcast. With all the sophisticated easy-to-use web tools surrounding us today, you may think there’s a single platform that does it … Continued

Want A Journalist’s Attention? Be Vulnerable

journalist sitting on floor surrounded by paper wads

I have a unique position with a foot in emerging tech PR communications but also the freelance side of writing. I pitch ideas for clients but have also written for The Washington Post, Quartz and others and I can say … Continued

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