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Pitching stories to a journalist and never hearing a single peep can be insanely frustrating, but what should you do? You should follow up. But there’s a specific way to do this—the best way to follow up with a journalist … Continued

I take my clients from a state of no one knows who they are to everyone in their market knows who they are. Because elements of my job are “PR-ish” I often get asked how to get in The Wall … Continued

Should I plug my business or service on social media replies / comments? Ok, it’s not actually a question I get that often, BUT I see people doing it quite often. Sadly, it looks kinda… dirty. But there are a … Continued

How can you increase the reply rate of your journalist pitches or general communication? Simply change “ME” and “I” language to “YOU” and “YOUR.” This changes your language from “low focus language” to “high focus language” as explained by Joe Thomas … Continued

What should you prioritize on a low PR budget? Focus on podcasts, trade journals and media your target audience utilizes. Large publications like The Wall Street Journal or The New York Times are super sexy BUT the added difficulty of … Continued

Why does fundraising get more press than bootstrapping? That’s the question posed by entrepreneur Jesse Pujji posed on X. At first glance, it does seem unfair a bootstrapped founder is overlooked while a big raise attracts major press, but a … Continued

2024 can be one of your best years to reach new markets BUT only if you learn what most CEOs, founders and leaders don’t want to do. Remain focused on long term goals by defining your vision, mission and audience. … Continued

This week a founder told me they had received legal advice to avoid discussion about their solution until a patent was issued. Because the patent wouldn’t be issued for 6 months however, they’d be out of cash until they could … Continued

I get it. You want to win at content strategy and position your executives as thought leaders, give them opportunities to speak at conferences, and write books. You want those big PR and marketing scores that only great content can … Continued

No one just “goes viral” on social media. No new small business has an early explosion of customers. And no one gains credibility overnight. Behind every meteoric rise is a person who found help through message amplification—many have no idea. … Continued