What happens when your startup fails?

Illustration of a failed entrepreneur face down on his keyboard

20% of small businesses fail in their first year, 30% in their second, and 50% are gone after five. As one who has experienced a lost startup, trust me when I say this: it hurts like you can’t imagine. But … Continued

Making your voice sound great for podcasting

Radio microphone next to sound board

“You have such a great radio voice” I was told often during my stint in live radio. Now that I’m exclusively podcasting, I hear “you have such a great voice for podcasting” but I’ll let you in on a little … Continued

How do you measure ROI on PR?

charts and graphs with person calculating numbers like a bossd

How do you measure ROI on PR? It’s not an impossible task. While it’s true PR is a long-term awareness game, there are several straightforward strategies that allow you to measure results, and collect lead information even through TV or … Continued

How to build a relationship with a journalist

desperate guy

Just the other day, I overheard someone explain to build a relationship with a journalist, is as simple as asking to meet over a glass of wine to offer assistance. As a freelancer myself, I’ve seen this attempted and I … Continued

How to create content for your brand

illustration showing laptop and office supplies. The copy says "how to create content for your brand."

The reason some websites, like this one, get a lot of organic web traffic and others don’t, is simple: I have made a consistent, quality, content commitment. Period. This is the single biggest SEO hack most marketers won’t do. For … Continued

Get media coverage for your startup

A group of people collaborating. A large lightbulb appears in the foreground.

The obvious benefit when getting media coverage for your startup is the rapid spread of your message to millions of potential customers at a low cost. But the alarming majority of founders screw up when reaching out because they never … Continued

How much does PR cost for emerging tech?

Illustration of various PR symbolism with text that reads "how much does PR cost?"

How much does PR cost? It’s the question you really want to know, and the question PR companies don’t want to answer. As a PR / Comms guy for emerging tech, here’s the answer: PR is going to cost you … Continued

How can I leverage my press opportunity?

camera pointing at TV studio potential press opportunity

Congratulations. You got an interview in that paper, or that TV show you were targeting. Your mom is impressed, and it can be great for your brand, but don’t waste the full potential. To squeeze all the value from your … Continued

Heavy AI & Automation regulation will hurt Economy

Warehouse racks that stretch for hundreds of feet

The global supply chain suffered back-to-back heart attacks with near-fatal results. On the heels of a global pandemic, the clogging of a single canal is all it took. Like a health issue, these symptoms shouldn’t be ignored. Technology is the … Continued

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