Author: Justin Brady
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The earned media trap: your disorganization
Imagine my surprise when, writing a piece for The Washington Post, someone who wanted to be interviewed, no-showed the call. “How crazy!” you’re probably thinking, but there’s a good chance you will suffer a similar fate: simple preparation is key. After getting ghosted, I simply moved on to interview their competitor. One week later, Mrs.…
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Content strategies for AI search tools
AI-enabled search will create a new chasm between websites of legitimate experts and copy cats. Legit experts will find it much easier to stand out online and achieve higher rank in search engines. Copy cats, will find it much harder. But to achieve this it relies on specific efforts you must take. You must be…
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Trust channels: how ideas thrive in the era of AI, data overload, and new media.
If you have a new idea, you face the additional challenge of reaching an audience. If you’ve spent any amount of time working on your idea, you may know the ugly reality:people struggle to identify ideas; even those that should hold value for them. Instead, they turn to networks, individuals, and tribes to validate new…