Author: Justin Brady
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How do people gain credibility so fast?
No one just “goes viral” on social media. No new small business has an early explosion of customers. And no one gains credibility overnight. Behind every meteoric rise is a person who found help through message amplification—many have no idea. Everyone, including you, is surrounded by trust channels in the form of contacts, media, service…
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Should I Pay for Press Coverage?
Getting an interview in reputable publications is a great way to build your professional brand. Earning trust with customers is difficult, but if you’re interviewed in a publication they trust, boom—instant credibility. “Ok, Justin but should I pay for press coverage?” is the logical next question. My answer? Heck no. Earned Media VS Paid Media…
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Is GPT-4 more creative than Wharton grads?
Is GPT-4 more creative than Wharton MBA students? When AI is the topic of discussion, creatives often find solace in their human ability to create, but a new report summary published in The Wall Street Journal casts doubt on that theory. While on the surface, it may appear as though, creatives are in trouble, the…