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There is no alternative to content marketing in 2021 and beyond.

A marketing shift is upon us, possibly stemming from the great 2020/21 disruption. Seasoned marketing…

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Don’t let executives sabotage your publicity

It's a bit surprising, but executives at your company can unwittingly sabotage your publicity and…

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What happens when your startup fails?

20% of small businesses fail in their first year, 30% in their second, and 50%…

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Making your voice sound great for podcasting

"You have such a great radio voice" I was told often during my stint in…

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How do you measure ROI on PR?

How do you measure ROI on PR? It's not an impossible task. While it's true…

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A guide to build a relationship with a journalist

I overheard someone explain a really awful PR strategy. To build a relationship with a…

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Can I buy a mailing list and add it to a newsletter?

If you have a newsletter, you probably know the advantage of a large subscriber number.…

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How to create content for your brand

The reason some websites, like this one, get a lot of organic web traffic and…

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Get media coverage for your startup

The obvious benefit when getting media coverage for your startup is the rapid spread of…

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How much does PR cost for emerging tech?

How much does PR cost? It's the question you really want to know, and the…