There is no alternative to content marketing in 2021 and beyond.
A marketing shift is upon us, possibly stemming from the great 2020/21 disruption. Seasoned marketing…
2 months ago
Don’t let executives sabotage your publicity
It's a bit surprising, but executives at your company can unwittingly sabotage your publicity and…
2 months ago
What happens when your startup fails?
20% of small businesses fail in their first year, 30% in their second, and 50%…
3 months ago
Making your voice sound great for podcasting
"You have such a great radio voice" I was told often during my stint in…
4 months ago
How do you measure ROI on PR?
How do you measure ROI on PR? It's not an impossible task. While it's true…
4 months ago
A guide to build a relationship with a journalist
I overheard someone explain a really awful PR strategy. To build a relationship with a…
4 months ago
Can I buy a mailing list and add it to a newsletter?
If you have a newsletter, you probably know the advantage of a large subscriber number.…
5 months ago
How to create content for your brand
The reason some websites, like this one, get a lot of organic web traffic and…
6 months ago
Get media coverage for your startup
The obvious benefit when getting media coverage for your startup is the rapid spread of…
6 months ago
How much does PR cost for emerging tech?
How much does PR cost? It's the question you really want to know, and the…
6 months ago