Making your voice sound great for podcasting

Radio microphone next to sound board

“You have such a great radio voice” I was told often during my stint in live radio, and now that I’m exclusively podcasting “you have such a great voice for podcasting.” But I’ll let you in on a little secret… … Continued

How do you measure ROI on PR?

charts and graphs with person calculating numbers like a bossd

How do you measure ROI on PR? It’s not an impossible task. While it’s true PR is a long-term awareness game, there are several straightforward strategies that allow you to measure results, and collect lead information even through TV or … Continued

A guide to build a relationship with a journalist

desperate guy

I overheard someone explain a really awful PR strategy. To build a relationship with a journalist, they explained, just ask them to meet over a glass of wine and offer your assistance. As a writer for top publications myself, I’ve … Continued

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