Jargon-Filled, BS Writing Repels People

man with neon pink playdough mask with words that say "your BS writing repels people"

People know if you’re fake. They feel it in their gut, based on thousands of small clues you drop without consciously knowing it. The same is true of your writing. So, how do you stay out of the fake filter? … Continued

What’s Wrong With My Email List?

email-list

Some companies have huge email lists, but you don’t. Doesn’t that drive you crazy? Hey, me too! I’m not ashamed to say my email list is one thing I’ve neglected over the years. So, how do we change that? We … Continued

Are Smaller Networks The Future Of Social Influence?

two girls taking a selfie with text that says "bye social media influencers"

A sky-high twitter follower count, masses of Instagram oglers, and loads of Facebook likes may soon be nothing more than vanity metrics, if not already. The golden era for social media influencers is over, as pro marketers look to tighter … Continued

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