with Justin Brady

Episode 64 - Nathan Forster

Founder of NEO U, The Amazon of Fitness

Ken Kocienda

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Nathan Forster is a force to be reckoned with. He is a serial entrepreneur and is the founder of Neo U Fitness, recently crowned the "Amazon for Fitness" in the New York Post. The concept has been designed for top fitness instructors and brands to create and stream content that can be shared globally on a subscription basis.


Based in downtown Manhattan, they has three fully functioning studios under one roof and each spaced can be completely customized to produce content ranging from boxing, HIIT, yoga, meditation, etc. Classes at the space are taught by NEO U instructors as well.


The company just closed on $20 million in funding and has plans to work with trainers and brands worldwide. Investors backing this new concept are Jason Ackerman, chief executive and founder of FreshDirect, and Gregory Lee, former president of Nokia and former CEO of Samsung.


Forster is also the co-fonder of RhinoCo, which opened CrossFit Miami Beach in 2010, and soon after began a partnership Reebok partnership. and also spent time playing professional tennis at age 18. After two years competing on the ATP tour, he retired from professional tennis.


Forster talks about the lessons he's learned along the way and the critical role trust plays in creative strategy.



Learn More About Nathan Forster and NEO U.


  • Check out Neo U Fitness here.


Learn more about the host Justin Brady.



Ken Kocienda
Ken Kocienda