with Justin Brady

Episode 63 - John Assaraf

CEO of NeuroGym and NYT Best-Selling Author

John Assaraf

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If you’ve ever been pumped up at a conference and then lost all motivation and drive, accomplishing absolutely nothing, you’ve experienced the chasm between goal setting and goal achieving. But John Assaraf, says we can overcome that gap.


This is why I welcomed world renowened behavior expert John Assaraf onto the podcast. Assaraf is the CEO of NeuroGym and a New York Times bestselling author. He wrote Having It All andThe Answer, with his new book out now called Innercise: The New Science to Unlock Your Brain’s Hidden Power.


In the last 25 years, John has grown 5 multi-million dollar companies in real estate, internet software, brain research, and life and business coaching and consulting. He has a unique ability to help people release the mental and emotional obstacles that prevent them from achieving their very best in life and business.


John has even made frequent appearances on Larry King Live and has been featured in eight films, including the blockbuster smash hit “The Secret” and “Quest for Success” with Richard Branson and the Dalai Lama.


I asked him to tell me the most effective way to achieve your daily, weekly, monthly, yearly, and lifetime goals and how to achieve more. I also asked how I can free myself from obstacles holding me back. The key, John asserts is in reprogramming our brains by creating a specific plan.


Briefly, here's how “Innercising” your mental-planning muscle can make all the difference and what we went over.


1. HOW and WHY work differently in the brain.


2. Your brain thrives on the mini-success of plans.


3. Goals are loose ends in the brain.


4. Your two brains are time-conflicted.


Learn More About John Assaraf


  • Buy John Assaraf's new book here.
  • Connect with John Assaraf here.


Learn more about the host Justin Brady.



John Assaraf
John Assaraf