with Justin Brady

Episode 17 - Doug Powell

Design @ IBM & Past AIGA President  September 28th. 2016

Doug Powell

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Doug Powell is a Distinguished Designer at IBM. He is directing the program to scale not only in design but also design thinking across the global tech company. Many know Doug from when he served as the national president of AIGA, the professional association for design, the largest and oldest design organization in the world.


Doug discusses how IBM has stayed relevant over the last 100 years and also why positive changes and transitions can be met with hostility if you aren't careful.


Doug Powell
Doug Powell